“In its purest form, design should be a sensory journey of discovery,” says GM’s executive director of industrial design
When I was a young student, I began not even knowing there was such a thing as transportation design. But while studying industrial design at university with the thought of being a furniture or product designer, a chance meeting and conversation with Paul Gibson at the Melbourne Auto Show introduced me to the world of car design. Paul [then at Ford Asia Pacific; now at GM Advanced Design] talked to me about car design, and colour & trim specifically, which immediately appealed to me because of its high degree of creativity and my interest in fashion and detail.
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In an exclusive interview with Car Design News, General Motors senior VP of design Michael Simcoe talks about the role of design within the company, the Warren campus extension, and the complexities of electrification
About 18 months ago, McLaren design director Rob Melville traded supercars for start-ups, joining Saudi Arabian brand Ceer. Car Design News caught up with Melville at the Doha Motor Show to find out what the British designer has been up to in his first interview since his appointment at Ceer. Spoiler alert, he’s been busy
At Dongfeng’s Shanghai Design Centre, the team has investigated how elements of Chinese culture can help to create more of a unique, distinctive design language for its Mengshi brand. Car Design News editor speaks to Dongfeng design director Yongliang Zhang
