From Car Design Review 6: we got the low-down from Alpine chief design officer Anthony Villain on the thinking that goes into the renewed Renault brand’s design philosophy.
In terms of design, do we stick to our heritage or do we test some new things? I think the exercise of the A110 was key to finding the right treatment between heritage and modernity; it was especially important as the Alpine brand disappeared 20 years ago, and this car had to make the missing link between past and future, imagining a natural descendance from the berlinette of the ’60s to today. I think we found a good balance and we can now build up our design for the next phase; we will be able to give ourselves more flexibility and freedom. The Vision Gran Turismo concept (2015) was fun, and a good exploration of this potential. We are projecting our values into the future and playing wisely with them.
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