Renault’s EVP of Design Laurens Van Den Acker sits down with Michael Nash to discuss brand differentiation and the costs involved in offering more technology
Car Design News was at the launch of the Renault Clio E-tech and seized the chance to interview EVP of Design Laurens Van Den Acker.
Car Design News: When we last spoke, the Renault 5 had just won Concept Car of The Year. What has been happening since?
Laurens Van Den Acker: So much has happened. Firstly, there has been a revolution in the way in which we are organised. We hired a design director for every brand, which has helped give push to each of them. Our ‘force de frappe’, our impact, has dramatically increased. We are being very aggressive in terms of product planning. It hasn’t been easy at times and we have had our backs against the wall, but sometimes those are the best situations to revolutionise because you have no choice. There is a lot of buzz around us at the moment. People can see there is something happening, so many of them want to come and work with us.
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