Designers

Exclusive: Sid Odedra on moving from Audi to Polestar

By 2025-06-03T17:05:00

Sid Odedra Polestar thumbnail

Following a visit to Gothenburg earlier this year and a surprise meeting with the UX specialist, CDN is the first to hear about his first six months at Polestar 

When Phillip Roemers took the top design job at Polestar, succeeding the outgoing Maximilian Missoni, he clearly had a few names in mind to bring with him. One of those was Sid Odedra, the UX specialist that many will recognise alongside his former boss Marc Lichte and the various ‘Sphere’ concepts. Perhaps more recently, visitors to the London leg of SXSW Festival will have spotted Odedra on stage flying the Polestar flag. 

Sid-5 copy

Sid Odedra joined Polestar as head of UX/UI in January; CDN gets the scoop

Odedra moved to Gothenburg at the beginning of January and is based there full time. Now with feet firmly under the table, he reflects that he was drawn to the job for several reasons.

“As a design-driven company, Polestar has captured my attention since its inception,” he told Car Design News exclusively. “The minimalist design philosophy, commitment to cutting-edge technology, and clear mission to make a positive impact on the world deeply resonates with me. When the opportunity arose to join the team, it was hard to resist.”

Specifically, Odedra is…

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