The launch of a beautiful concept in 2022, made good the US brand’s promise of ’sculptural beauty. As Buick continues to evolve towards an electric future, Sharon Gauci Buick’s global design director spoke to Car Design News about managing relationships across multiple studios, regional specific design and grilles
With two decades at General Motors under her belt, Sharon Gauci is well placed to understand the strategic role design plays within an OEM. Gauci, who is executive director design of Global Buick, GMC and GMC Hummer, offers her thoughts on where the Buick brand is heading.
Car Design News: Tell us about how the ’sculptural beauty’ design language is evolving.
Sharon Gauci: I think we’re really in an important time for automotive design as we start to understand what our product looks like in an all-electric future. I think specifically for Buick. The brand isn’t about being trendy and being in the moment with something that’s really visually controversial.
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