Mark Smyth chatted to BMW Group’s head of design, Adrian van Hooydonk about responding to criticism, circular design, why designers need to use fewer parts
Director of BMW Group design, Adrian van Hooydonk, has been with the company for almost thirty years, taking over the Group position from Chris Bangle in 2009. His role covers BMW, Mini, Rolls-Royce and the BMW Designworks brand so he’s a very busy chap, but he took time to chat to Car Design News at the recent Concorso d’Eleganza Villa d’Este on the shores of Lake Como.
The concours featured fifty of the most desirable cars on the planet, all in one of the most picturesque settings, but while Van Hooydonk and his colleagues believe very much in learning from the cars of the past and the DNA that was woven into them, it’s the future that he really has his eye on.
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In an exclusive interview with Car Design News, General Motors senior VP of design Michael Simcoe talks about the role of design within the company, the Warren campus extension, and the complexities of electrification
About 18 months ago, McLaren design director Rob Melville traded supercars for start-ups, joining Saudi Arabian brand Ceer. Car Design News caught up with Melville at the Doha Motor Show to find out what the British designer has been up to in his first interview since his appointment at Ceer. Spoiler alert, he’s been busy
At Dongfeng’s Shanghai Design Centre, the team has investigated how elements of Chinese culture can help to create more of a unique, distinctive design language for its Mengshi brand. Car Design News editor speaks to Dongfeng design director Yongliang Zhang
