Interview: Adrian van Hooydonk, BMW Group director of design


Mark Smyth chatted to BMW Group’s head of design, Adrian van Hooydonk about responding to criticism, circular design, why designers need to use fewer parts

Director of BMW Group design, Adrian van Hooydonk, has been with the company for almost thirty years, taking over the Group position from Chris Bangle in 2009. His role covers BMW, Mini, Rolls-Royce and the BMW Designworks brand so he’s a very busy chap, but he took time to chat to Car Design News at the recent Concorso d’Eleganza Villa d’Este on the shores of Lake Como. 

The concours featured fifty of the most desirable cars on the planet, all in one of the most picturesque settings, but while Van Hooydonk and his colleagues believe very much in learning from the cars of the past and the DNA that was woven into them, it’s the future that he really has his eye on.  

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