Interview: Anthony Lo, chief design officer, Ford

MAKE THIS DPS 2 portrait image Anthony Lo - w Ford logo

Anthony Lo joined Ford over two years ago as chief design officer. Car Design News caught up with quiet man of design to talk about holistic design, brand experience and why the company hired him in the first place 

Anthony Lo has been design boss at Ford for two years now. A tactical hire for the American OEM, the hugely respected Lo is quietly making his influence felt throughout all aspects of design. Car Design News caught up with Lo in Detroit to find out what he’s been up to. 

Car Design News: It has been two years with Ford, Anthony. What is your assessment so far?

Anthony Lo: It’s been quite an experience, culturally, learning all about the strength of our company and all the new products that were already ongoing. It is always quite difficult when you join a company with many programmes already running, and then being asked, ’what do you think about this? And then me thinking ‘do I want to say what I really think or should I just say okay?’

There comes a point in the process when you can’t change anything. But I think it took a while to realise that if I don’t say something now, will I be able to stand in front of it and be proud in two or three years time…

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.


An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.


Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to

here