Ben Payne will shift into a new role as chief creative officer for Lotus Technology, but remains in charge of the LTCC team
Ben Payne has been announced as chief creative officer at Lotus Technology. He shifts into a new role at the carmaker, having previously served as head of the Lotus Tech Creative Centre (LTCC) in Coventry, UK.
He will remain in charge of the LTCC team but will now be tasked with covering all creative aspects relating to Lotus’ new range of electric ‘lifestyle’ cars as well, notably the fully electric Eletre SUV, not only its first EV but also its first in the high-riding segment. Payne will also coordinate the design output of visual assets for the Lotus brand. He will report to vp of design, Peter Horbury, who himself transitioned into a broader role at Lotus in January. As will Russell Carr, who continues to lead the sports car design team in Hethel.
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