“We make luxury sportscars – the Polestar 5 and 6 will show that”

Polestar studio

During a recent visit to Gothenberg, Car Design News stopped by to speak with Polestar design director Maximilian Missoni whose design team has once again claimed the Car Design Review production car of the year

Polestar recently rejoined the mother ship that is Geely, finally closing the chapter on its origin story as a Volvo spin-off brand. For design director Maximilian Missoni, this is a logical move as the brand to establishes itself as a luxury sportscar manufacturer.

Though the brand and electric vehicles are facing headwinds from a slowdown in demand, one thing that continues to work in its favour is a committment to design and innovation as evidenced by the design team’s Car Design Review 10 production car of the year award in 2023.     

Car Design News: There’s a lot of appreciation in the design community for what you’re doing here, but were you surprised the award went to you again?

Maximilian Missoni: You hope that people appreciate what you do, but then it’s always a surprise when it actually happens. It’s very nice – the special thing about this award is that it is the peer group, and it’s all very experienced members of the peer group. So they know quality, that’s what makes it special. There’s different attributes to different awards, but this one is really special because it’s experienced, seasoned members of the design industry.

CDN: What’s next for Polestar?

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