Car Design News
Digital Advertising Specifications
Website Leaderboard + MPU banner package
- 970x250px leaderboard banner
- 300x250px & 300x600px MPU banners
- HTML5 ZIP bundle format (one bundle per banner size above)
- Max file size 150KB (Google Ads requirement)
- HTML5 ZIP bundles should include a click tag (URL link) to client website or product page
- Adverts should be animated
- Adverts should include a clear call to action
Solus email
Required
- 2x subject lines (6-10 words)
- 2x super subject lines (6-10 words)
- Company logo, 100px height, JPG format, max file size 150KB
- Audience wishlist e.g. company types, job functions, job seniorities, countries / regions
And
- Complete email provided as an HTML file
Or
- 600x300px hero image, JPG format, max file size 150KB
- Email body copy (200-300 words)
- A clear call to action to drive clicks
- URL link to company website or product page 1 or 2 additional supporting images (optional), JPG format, max file size 150KB
Sponsor of the weekly newsletter
- 600x150px banner
- JPG format (no animated GIFs)
- Max file size 150KB
- URL link to client website or product page
- Banner should include a clear call to action
Whitepaper promotion
Whitepaper download page
- The whitepaper / report (PDF file)
- 600x400px thumbnail image, JPG format, max file size 150KB
- Any other related imagery to the whitepaper, JPG format, max file size per image 150KB
- Whitepaper title (10 words)
- Teaser text (20 words)
- Whitepaper description text including introduction to the whitepaper (100-150 words)
- 3-5 key reasons to download the whitepaper (25 words each)
- Why the whitepaper is important to the industry (3-5 bullet points)
- CTA statement (20 words)
Ad copy deadlines
Please submit your creative to CDNadcopy@ultimamedia.com by the following deadlines:
- Website Leaderboard + MPU banner package - 7 working days before your campaign start date**
- Solus email - 7 working days before your campaign start date**
- Sponsor of the weekly newsletter - 7 working days before your campaign start date**
- Whitepaper promotion - 7 working days before your campaign start date**
**Campaign start date to be prior agreed with your account manager