CDN
Digital Advertising Specifications
Website banners Leaderboard + MPU Package
- 970x250px, 320x100px, 468x60px leaderboard banners,
- 300x250px & 300x600px MPU banners
- HTML5 ZIP bundle format (one bundle per banner size above)
- Max file size 150KB (Google Ads requirement)
- HTML5 ZIP bundles should include a click tag (URL link) to client website or product page
- Adverts should be animated
- Adverts should include a clear call to action
Wallpaper advert (home page take over)
- Please download this Photoshop template
- JPG format
- Max file size 500KB
- URL link to client website or product page
- Advert should include a clear call to action
Newsletter advertising
Newsletter banner
- 600x100px banner
- JPG format (no animated GIFs)
- max file size 500KB
- URL link to client website or product page
- Banner should include a clear call to action
Newsletter text advert
- 600x400px thumbnail image, JPG format (no animated GIFs), max file size 500KB
- headline text (10 words)
-summary text (35 words)
- Call to action text (2-3 words)
- URL link to company website or product page
FUEL emails
Required
- 2x subject lines (6-10 words)
- 2x super subject lines (6-10 words)
- Company logo, 100px height, JPG format, max file size 500KB
- Audience wishlist e.g. company types, job functions, job seniorities, countries / regions
And
- Complete email provided as an HTML file
Or
- 600x300px hero image, JPG format, max file size 500KB
- Email body copy (200-300 words)
- A clear call to action to drive clicks
- URL link to company website or product page
- 1 or 2 additional supporting images (optional), JPG format, max file size 500KB
Video promotion
Required
- 1920x1080px video, MP4 format, 60-90 second duration
- 1920x1080px YouTube thumbnail image, JPG format, max file size 500KB
- Video title (10 words)
- Video teaser text (20 words)
- Video description text (200-300 words)
- 600x400px website thumbnail image, JPG format, max file size 500KB
- URL link to company website or product page
- 1200x627px LinkedIn image, JPG format, max file size 500KB
- Any #hash, @company or @people tags to be included in social posts
- 1280x170px pop-up banner, JPG format, max file size 500KB, including a clear ’watch now’ call to action
Whitepaper promotion
Whitepaper download page
- The whitepaper / report (PDF file)
- 600x400px thumbnail image, JPG format, max file size 500KB
- 800x200px promo banner including whitepaper title and “download now” call to action, JPG format, max file size 500KB
- Whitepaper title (10 words)
- Teaser text (20 words)
- Whitepaper description text including:
Introduction to the whitepaper (100-150 words)
3-5 key reasons to download the whitepaper (25 words each)
CTA statement (20 words)
Plus
Promotional e-blast
- 2x subject lines (6-10 words each)
- 2x super subject lines (6-10 words each)
- Company logo, 100px height, JPG format, max file size 500KB
- Audience wishlist e.g. company types, job functions, job seniorities, countries / regions
And
- Complete email provided as an HTML file
Or
- 600x150px hero image including whitepaper title and “download now” call to action, JPG format, max file size 500KB
- Email body copy including:
Introduction to the whitepaper (70-80 words)
3-4 key whitepaper highlights (15-20 words each)
CTA statement (10-15 words)
Plus
Newsletter
- banner
600x150px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’download now’ call to action
Plus
Pop-up banner
- 1280x170px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’download now’ call to action
Plus
For LinkedIn
4-page teaser PDF including:
- Page 1 - Whitepaper cover
- Page 2 - Introduction to the whitepaper (70-80 words) + 3-4 key whitepaper highlights (15-20 words each)
- Page 3 - Table of contents
- Page 4 - CTA statement ’Click the link in this social post to read the full whitepaper’
- 1200x627px image, JPG format, max file size 500KB, including a clear ’download now’ call to action
- Any #hash, @company or @people tags to be included in posts
Thought leadership (online only or republish of print article)
Article
- 600x150px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’read now’ call to action
Plus
- 1280x170px banner
JPG
- format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’read now’ call to action
Plus
- 600x400px company logo, JPG format, max file size 500KB
- Company bio (50 words)
- URL link to company website or product page
- 2-3 1200x627px images, JPG format, max file size 500KB
- Any #hash, @company or @people tags to be included in social posts
Podcast
- 600x150px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’listen now’ call to action
Plus
- 1280x170px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’listen now’ call to action
Plus
- 600x400px company logo, JPG format, max file size 500KB
- Company bio (50 words)
- URL link to company website or product page
- 2-3 1200x627px images, JPG format, max file size 500KB
- Any #hash, @company or @people tags to be included in social post
Video
- 600x150px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’watch now’ call to action
Plus
- 1280x170px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’watch now’ call to action
Plus
- 600x400px company logo, JPG format, max file size 500KB
- Company bio (50 words)
- URL link to company website or product page
- 2-3 1200x627px images, JPG format, max file size 500KB
- Any #hash, @company or @people tags to be included in social posts
Social media
Pinned post
- 1200x627px image, JPG format, max file size 500KB, including a clear call to action
- 50-100 words of copy + clear call to action
-URL link to client website or product page
- Any #hash, @company or @people tags to be included
Job advert
- 600x400px company logo, JPG format, max file size 200KB
- In a single word document (we can’t accept Excel, PDF or email body copy), with final desired layout / format:
150 words company bio / intro text
Job location(s)
Each job description, clearly titled
Application links / email addresses
- 1-3 1280x720px supporting images, JPG format, max file size 200KB (these will be placed at the end of the advert in an image gallery)
- 1x supporting video, hosted on YouTube or Vimeo (this can be placed between the company bio and job descriptions). We cannot accept raw video files.
Upon receipt of materials a first draft will be prepared for approval, with one round of major edits and a final round of minor edits before publishing.
Ad copy deadlines
Please submit your creative to ALadcopy@ultimamedia.com by the following deadlines:
- Website banners - 7 working days before your campaign start date**
- Newsletter advertising - 7 working days before your campaign start date**
- FUEL emails - 7 working days before your campaign start date**
- Video promotion - 7 working days before your campaign start date**
- Whitepaper promotion - 7 working days before your campaign start date**
- Thought leadership - 7 working days before your campaign start date**
- Social media - 7 working days before your campaign start date** **
Campaign start date to be prior agreed with your account manager
