Designing the Future of Mobility
4 September 2023 | ICM – International Congress Center Messe München
In partnership with
Designing the Future of Mobility
4 September 2023 | ICM – International Congress Center Messe München
In partnership with
Designing the Future of Mobility
4 September 2023 | ICM – International Congress Center Messe München
In partnership with
A new era for car design, the ideal opportunity for car designers to explore design beyond the automotive industry
Car design is entering a fascinating new era with more opportunities and challenges opening up than in any period in recent history. While digital design tools continue to unlock more efficient and collaborative ways of working, the advent of AI-driven design brings with it a host of questions about the future role of the designer. Sustainability continues to loom large as the industry wrestles with ideas such as how best to achieve circularity in design, how scalable alternative materials can be and whether they are quite as green as was first thought. Electrification marches on and, if recent work is any yardstick, designers are just beginning to experiment with new forms, both inside and outside the car.
To explore all this, Car Design News is partnering with Konzepthaus to bring you a day of thought-leading design discussions and innovative skills workshops at the IAA MOBILITY. Taking place 4 September in the main exhibition hall, the event will feature a host of industry experts sharing their thoughts on exterior and interior design; UX, AI, material innovation and much more. We will also bring you two workshops running throughout the day alongside the main stage, which will showcase cutting-edge digital design tools and software and material innovation and trends in CMF, respectively.
Speakers
Wayne J Burgess
Vice President - Design, OLA Electric UK
Speaker
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BIO
Wayne J Burgess is a renowned Automotive Designer and Design Leader, with a career spanning 31 years in the industry.
Wayne has a wealth of international experience in Automotive Design, spending a large proportion of his earlier career working for British Premium Manufacturers, from Rolls Royce and Bentley through Aston Martin and Jaguar Landrover to Lotus. In more recent years Wayne has held Design Leadership roles for Chinese manufacturer Geely and, from April 2021, Indian manufacturer Ola Electric.
Notably, Wayne was Chief Designer for the Jaguar F-Type sportscar, which won ‘World Car Design of the Year’ in 2013, and then Studio Director for the Jaguar F-Pace SUV which won ‘World Car Design of the Year’, ‘World Car of the Year’ and ‘Women’s World Car of the Year’ in 2016.
Other vehicles which Wayne considers to be significant in his design career include the 2018 Jaguar I-Pace Electric SUV (Production Studio Director), 2008 Jaguar XF Saloon and XF Sportbrake (Chief Designer), 2003 Aston Martin DB9 (Chief Designer), 1998 Rolls Royce Seraph and Bentley Arnage (Senior Designer) and 1997 TX1 London Taxi (Designer).
Wayne is well known for his passion and enthusiasm for all things creative and, beyond Design, has enjoyed a ‘part time’ career making music, having played in rock bands for many years.
Wayne is a pragmatic, approachable leader who prioritises coaching, mentoring and encouragement to realise a team’s potential.
Wayne has a wealth of international experience in Automotive Design, spending a large proportion of his earlier career working for British Premium Manufacturers, from Rolls Royce and Bentley through Aston Martin and Jaguar Landrover to Lotus. In more recent years Wayne has held Design Leadership roles for Chinese manufacturer Geely and, from April 2021, Indian manufacturer Ola Electric.
Notably, Wayne was Chief Designer for the Jaguar F-Type sportscar, which won ‘World Car Design of the Year’ in 2013, and then Studio Director for the Jaguar F-Pace SUV which won ‘World Car Design of the Year’, ‘World Car of the Year’ and ‘Women’s World Car of the Year’ in 2016.
Other vehicles which Wayne considers to be significant in his design career include the 2018 Jaguar I-Pace Electric SUV (Production Studio Director), 2008 Jaguar XF Saloon and XF Sportbrake (Chief Designer), 2003 Aston Martin DB9 (Chief Designer), 1998 Rolls Royce Seraph and Bentley Arnage (Senior Designer) and 1997 TX1 London Taxi (Designer).
Wayne is well known for his passion and enthusiasm for all things creative and, beyond Design, has enjoyed a ‘part time’ career making music, having played in rock bands for many years.
Wayne is a pragmatic, approachable leader who prioritises coaching, mentoring and encouragement to realise a team’s potential.
Martin M Uhlarik
Vice-president & Head of Global Design , Tata Motors
Speaker
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BIO
Martin M Uhlarik is the Head of Design Director at Tata Motors UK. He is a North American with 25 years of Global experience working for Chinese, British, German, Indian and Japanese car companies across 3 continents.
Born and raised in Toronto, Canada. He graduated in Industrial Design at the Ontario College of Design in Toronto in 1993 and subsequently left for Switzerland to attend the ArtCenter College of Design in Transportation Design graduating in 1994. Martin decided to start his career by joining Skoda Auto in Prague, the Czech Republic. A company with a long history that had recently joined the Volkswagen Group. As an integral part of a small design team, he was part of the renaissance Skoda enjoyed designing the interiors of the Skoda Octavia ( 1996 ), the award winning Skoda Fabia (1999), its Combi derivative ( 2000) and the premium Skoda Superb ( 2001). All of this culminating in the Skoda Tudor Concept Car ( 2002). This completed the first Skoda model cycle increasing sales of 160,000 in 1994 to past half a million by 2001 and becoming a global player. In 2001 Martin accepted an offer to join Nissan Design at their studio in Munich Germany and become part of the NissanRecovery which saw the expansion of models and a global design revival. In 2003 he moved to the prestigious London studio and launched the Nissan Evalia Concept ( Geneva 2003 ). Upon which he made the strategic decision to switch from exterior design after a decade of interiors. He contributed to several global projects from the GTR, 370Z, Patrol, X –Trail. This was followed by the Nissan Qashqai+2 ( 2007) upon which he was promoted to Project Leader and led teams to design the Nissan NV200 ( Tokyo, 2007 ), establishing the Nissan global LCV DNA and the hugely successful Nissan Qashqai facelift ( 2010 ) and its +2 derivative which accounted of 50% of European sales.
He designed the Nissan Cube pop-up shop in East London ( 2010), consulted on the Global Motorshow Strategy , specifically the 2010 Geneva Show as well as well as consulting on the redesign of the Nissan European HQ in Paris ( 2010 ). These success’ led to the position of Design Director of the UK studio for SAIC Motor from 2011 - 2016. He revitalized the UK studio with an aggressive talent recruitment and initiated the expansion of the studio. He initiated the direction of the brand strategy for both Roewe and MG brands. This foundation has led to the design of the next generation A platform vehicles. Models designed under Martin at SAIC include the MG3 MCE, MG CS concept, MG GS, Roewe i6, Roewe RX5 and the 2nd generation MG6. These products have since tripled the volume of the 2 brands. Since 2016, Martin has led the Tata Motors UK studio. A series of concept cars; Tata H5X and Tata H2X have bookmarked the SUV direction. The 45X previewed the premium hatchback direction followed by the forthcoming Tata Altroz. And finally the Tata eVision set out the ambition for Tata Motors electrification and design DNA. It was universally applauded as one of the best concepts 2018. In 2020 the studio created the Tata Sierra Concept a revival of an iconic nameplate He directs a team of 60 people and works across all design responsibilities including branding, corporate design and communication such as motor show and dealership design.
On a personal side, this passion for all things design extends to his family as his brother is a successful motorcycle designer, his son a fashion designer and several members are architects. Martin is married, and with his wife, a successful International Marketing Director are based near London as their global ‘hub’.
Born and raised in Toronto, Canada. He graduated in Industrial Design at the Ontario College of Design in Toronto in 1993 and subsequently left for Switzerland to attend the ArtCenter College of Design in Transportation Design graduating in 1994. Martin decided to start his career by joining Skoda Auto in Prague, the Czech Republic. A company with a long history that had recently joined the Volkswagen Group. As an integral part of a small design team, he was part of the renaissance Skoda enjoyed designing the interiors of the Skoda Octavia ( 1996 ), the award winning Skoda Fabia (1999), its Combi derivative ( 2000) and the premium Skoda Superb ( 2001). All of this culminating in the Skoda Tudor Concept Car ( 2002). This completed the first Skoda model cycle increasing sales of 160,000 in 1994 to past half a million by 2001 and becoming a global player. In 2001 Martin accepted an offer to join Nissan Design at their studio in Munich Germany and become part of the NissanRecovery which saw the expansion of models and a global design revival. In 2003 he moved to the prestigious London studio and launched the Nissan Evalia Concept ( Geneva 2003 ). Upon which he made the strategic decision to switch from exterior design after a decade of interiors. He contributed to several global projects from the GTR, 370Z, Patrol, X –Trail. This was followed by the Nissan Qashqai+2 ( 2007) upon which he was promoted to Project Leader and led teams to design the Nissan NV200 ( Tokyo, 2007 ), establishing the Nissan global LCV DNA and the hugely successful Nissan Qashqai facelift ( 2010 ) and its +2 derivative which accounted of 50% of European sales.
He designed the Nissan Cube pop-up shop in East London ( 2010), consulted on the Global Motorshow Strategy , specifically the 2010 Geneva Show as well as well as consulting on the redesign of the Nissan European HQ in Paris ( 2010 ). These success’ led to the position of Design Director of the UK studio for SAIC Motor from 2011 - 2016. He revitalized the UK studio with an aggressive talent recruitment and initiated the expansion of the studio. He initiated the direction of the brand strategy for both Roewe and MG brands. This foundation has led to the design of the next generation A platform vehicles. Models designed under Martin at SAIC include the MG3 MCE, MG CS concept, MG GS, Roewe i6, Roewe RX5 and the 2nd generation MG6. These products have since tripled the volume of the 2 brands. Since 2016, Martin has led the Tata Motors UK studio. A series of concept cars; Tata H5X and Tata H2X have bookmarked the SUV direction. The 45X previewed the premium hatchback direction followed by the forthcoming Tata Altroz. And finally the Tata eVision set out the ambition for Tata Motors electrification and design DNA. It was universally applauded as one of the best concepts 2018. In 2020 the studio created the Tata Sierra Concept a revival of an iconic nameplate He directs a team of 60 people and works across all design responsibilities including branding, corporate design and communication such as motor show and dealership design.
On a personal side, this passion for all things design extends to his family as his brother is a successful motorcycle designer, his son a fashion designer and several members are architects. Martin is married, and with his wife, a successful International Marketing Director are based near London as their global ‘hub’.
Pierre Leclercq
Head of Design - Citroën
Speaker
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BIO
A native of Belgium, Pierre Leclercq, 50 years old, studied Industrial Design for 4 years at the Saint-Luc de Liège Institute and studied at the Art Center College of Design in Pasadena, California (USA). He earned a degree in transportation design in 1998. After a stint at Ford’s Ghia studio in Italy, he joined in 2000 the BMW group in California and Munich, and took the lead in 2011 in the design of BMW M, the high performance label of BMW. In 2013, he was named Design Director of the Chinese manufacturer Great Wall Motors, and in 2017, he was appointed Design Director of Kia Motors in South Korea. Since November 2018, Pierre Leclercq is Citroën Head of Design.
Danila Giordano
FCA cross brands CMF Concept & Innovation chief designer, Stellantis
Speaker
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BIO
Danila Giordano is CMF Innovation Manager for Stellantis with 18 years of experience in automotive industry. After her Industrial Design degree at Polytechnic of Turin she worked at first on interior design and graphic design projects, then specialized in automotive Color & Material Design. She took care of Italian brands as CMF Design Manager for a decade, such as Alfa Romeo and Maserati, working on Design Brand Strategy and CMF design projects as Maserati MC20 | Maserati Levante | Maserati Alfieri Concept car | Maserati Quattroporte | Maserati Ghibli | Maserati Kubang concept | Alfa Romeo Giulia | Alfa Romeo Stelvio. Then she was Strategy and Innovation Manager for Maserati Fuoriserie in 2020 and from 2015 she is strongly focused on CMF Innovation for FCA Italian brands working on CMF Innovation materials scouting, Trend Forecast Analysis and CMF Innovation projects as Fiat 500 Electric and among the latest concept cars Fiat CENTOVENTI and LANCIA Pu+Ra HPE. From 2021 she became CMF Concept and Innovation Manager for European brands of Stellantis, taking heed of cross industries Trend Forecast, new materials and technologies with an increasing focus on sustainability, to be applied on the next gen Stellantis cars. She is lecturer of CMF Design Course in Transportation Master at IED. She is a thinking forward designer with sensitivity in material thinking and experimentation, attentive to details and communication she is passionate for Material Research and Sustainability.
Max Missoni
Design Director - Polestar
Speaker
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BIO
Pratap Bose
Executive Vice-President and Chief Design Officer, Mahindra Group
Speaker
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BIO
Pratap Bose is a British Designer, born in Bombay, India. After completing his schooling at the Cathedral and John Connon School, Pratap graduated from the National Institute of Design, Ahmedabad with a Diploma in Industrial Design, specialising in Product Design He then moved to Piaggio & C. SpA, in Pontedera, Italy, where over a period of 3 years, he worked on the design of products for the world renown Vespa, Piaggio and Gilera brands. Having won a scholarship to study a Masters’ degree in Vehicle Design, at the prestigious Royal College of Art, Pratap moved to London in 2001. Following this, he moved to Japan to work as a designer at Mitsubishi Motors, Nagoya and finally at the Mercedes Benz Advanced Design Centre in Yokohama, Japan. Pratap then joined the newly formed TATA MOTORS EUROPEAN TECHNICAL CENTRE (TMETC) in 2007 as a Technical Specialist. He was a part of the team that established a UK Design presence for Tata Motors. Operating initially from rented design studios in Birmingham and Coventry, Pratap helped in the design and planning of the TMETC UK design studio at the NAIC, on the University of Warwick Campus in Coventry. The Design Studio in the UK became the epicentre of advanced product design projects for Tata Motors and has delivered some award winning and market leading products. This includes concept as well as production cars. Drawing heavily on the talent from the Birmingham and Coventry area, the UK Design studio is now an integral part of TATA MOTORS’ Global Design Studio network. Pratap and his team have received many awards for outstanding design from the motoring press, and other bodies in India and Overseas, including Auto Car magazine and the German Design Council. In 2018, Pratap was awarded the Chief Design Officer of the Year, by the China Industrial Design Association. In 2021, Pratap was shortlisted as one of five World Car Person of the Year awardees. In June 2021, Pratap joined Mahindra and Mahindra, as the Chief Design Officer, the first time such a role has existed at the Mahindra group. In this role, Pratap is responsible for the India, as well as UK based Advanced Design studio. Pratap and his team of over 100 design professionals work across a range of products from Tractors, Trucks, buses, pick-ups and SUV’s. Pratap is an avid modeller, and has a collection of over 65 World War 2, 1:72 scale plastic models, which he creates in his free time.
