Pontiac Phantom (Madam X)

Pontiac Phantom concept, Madame Xph-07

William ‘Bill’ Mitchell spent his entire 42-year career at General Motors, much of it served under the leadership of the flamboyant Harley Earl, GM’s Vice President of Design for over three decades. Earl appointed Mitchell as Cadillac’s first design chief in 1936. In 1954 he was promoted to Director of ...

William ‘Bill’ Mitchell spent his entire 42-year career at General Motors, much of it served under the leadership of the flamboyant Harley Earl, GM’s Vice President of Design for over three decades. Earl appointed Mitchell as Cadillac’s first design chief in 1936. In 1954 he was promoted to Director of Styling, serving directly under Earl. Finally, after Earl retired, Mitchell stepped into Earl’s place and was Vice President of Design from late 1958 until his own retirement in 1977.

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