Light signature: OLED technology and the future of automotive design
This webinar explores how next-generation OLED technology is enabling design teams to create bold, expressive lighting concepts, previously not possible with traditional lighting systems.
Register below
Light has long been one of the most powerful tools in automotive design - not just to illuminate, but to express. In this designer-focused webinar, discover how new OLED technology can transform lighting into a creative medium capable of shaping brand identity, visual signatures, and human-centric experiences.
Led by OLEDWorks, the webinar introduces Atala Digital OLED technology, revealing how continuous surface illumination, ultra‑thin form factors, and razor‑sharp segmentation boundaries enable designers to craft symbols, patterns, and dynamic brand compositions impossible with traditional lens‑based systems.
You’ll also learn how individually addressable segments support OTA updates, V2X communication, and evolving brand signatures - plus the practical path from early concept to real-world implementation through Design-In sessions, Tech Days, and joint development support.
What you will learn:
- How OLEDs elevate brand identity, form language, and emotional storytelling.
- Inspiration and practical direction for integrating OLEDs into their future vehicle programs.
- Next steps to bring an OLED-driven vision to life through various OLEDWorks’ offerings.
Speakers
Michael Boroson, PhD
co-founder and chief technology officer
OLEDWorks
Co-founder and Chief Technology Officer of OLEDWorks, Dr. Michael Boroson brings decades of OLED device expertise that spans from research and development to commercialization and manufacturing. Michael sets technology strategy, defines and demonstrates product architectures, and drives process improvement through technology transfer. He is an OLED lighting leader in the automotive industry, accelerating the evaluation and implementation of new technologies for improved performance and next generation products.
Kathleen Miller
global marketing director
OLEDWorks
Kathleen Miller is the Global Marketing Director at OLEDWorks, where she champions the power of light as a storytelling medium for the world's most forward-thinking brands. By bringing design directly into the OLED innovation process, she bridges engineering, product, and UX disciplines to show how ultra-thin, crafted illumination can become a signature element of brand identity. Kathleen leads the global strategy for Atala, OLEDWorks’ automotive OLED platform, guiding it from breakthrough technology to market production across eight series models—proof that expressive lighting can move seamlessly from vision to road-ready reality.
Moderator
Freddie Holmes
deputy editor
Car Design News
Freddie Holmes is the deputy editor of Car Design News and has been an automotive journalist for more than a decade, exploring everything from classic cars to electric and autonomous vehicles.
Sponsor
Atala products are the world’s premier OLED lighting technology on the road. Customized to fit the needs of the manufacturer, Atala products offer unparalleled performance, design freedom, and user customization.
