Register now: Sculpted by air? Balancing aerodynamics and aesthetics in car design

Join us for an exclusive livestream exploring the fascinating interplay of aerodynamics and aesthetics in automotive design.

Balancing aerodynamics with great looks is a big challenge in today’s car design, especially as EVs take over. This session looks at why so many EVs seem to look alike, how wind tunnels shape those designs, and what brands can do to boost performance while still standing out. We’ll dive into boxy shapes, sculpted airflow features, and how to make function and style work together.

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We’ll tackle the following topics:

✔ EV homogeneity discussion – why do most EVs look similar
✔ Finding ways to boost range while standing out from the crowd
✔ What do wind tunnels mean to designers?
✔ The comeback of boxy designs? Is Streamline Moderne 2.0 going to come and go?

Why attend?

Gain a comprehensive understanding of balancing aerodynamics and aesthetics in car design—what it is, how it’s evolving and what your team should prioritise moving forward.

Don’t miss this opportunity to elevate your understanding of balancing aerodynamics and aesthetics in car design—register now!

Register Now      

 

Speakers

Lilian-Chou

Lilian Chou,  solutions consultantCATIA   

Lilian Chou is a Solutions Consultant for CATIA specializing in the Design Solutions. She has worked for Autodesk and Dassault Systemes focusing on the needs of Car Designers for over a dozen years. Her passion is understanding the designer’s challenges, finding solutions and bringing technology to the service of design and the environment. 

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Jim Shaw, chief experience officer, bloom 

Jim Shaw is a visionary leader in vehicle conception, digital innovation and corporate strategy with a distinguished career spanning over three decades with a proven ability to drive transformational change. Jim has expertly navigated the intersection of technology and luxury automotive, pioneering transformational initiatives and co-creating successful corporate strategies that resonate with investors and stakeholders alike.   

Jim enjoys empowering teams to push boundaries and foster a culture of innovation, leading to the successful launches of physical and digital platforms and the creation of luxurious, sustainable grand touring experiences, whilst offering a forward-thinking perspective and strategic insights that contribute significantly to organisations at the advisory level.

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Scott Krugger, vice president, head of Dodge and SRT Design, Dodge

Scott Krugger was appointed VP, Head of Dodge Design in August, 2022. In this position, he is responsible for managing all aspects of exterior design relating to Dodge and SRT passenger car and utility vehicles for North America. He reports directly to Chief Design Officer, Ralph Gilles.

Prior to this appointment, Krugger served as Head of Alfa Romeo, Jeep and User Experience Design at the company’s EMEA design studio in Turin, Italy. Krugger earned a Master of Business Administration from Michigan State University - Eli Broad School of Business Executive MBA Program (2015) and a Bachelor of Fine Arts degree from the Cleveland Institute of Art with a major in Industrial design, which includes Automotive and Product Design (2001). 

 

Moderator

Freddie-Holmes-Headshot

Freddie Holmes, deputy editor, Car Design News

Freddie Holmes is the deputy editor of Car Design News  and has been an automotive journalist for more than a decade, exploring everything from classic cars to electric and autonomous vehicles. 

 

 

 

 

In partnership with

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CATIA | www.3ds.com/products/catia

CATIA – Shape the World We Live in

CATIA is the leading solution spanning the complete innovation and development processes - from vision to certification - to imagine, design, simulate and operate sustainable products and systems.

 

Car Design News 2025 livestream series: Redefining the future of automotive design

Join us for an exciting lineup of livestreams throughout 2025, where industry leaders will tackle the biggest challenges and opportunities shaping automotive design. From aerodynamics to lighting, and from team building to new technologies, these sessions will offer valuable insights into the evolving world of car design.

Upcoming livestreams:

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Why attend?

These livestreams are your gateway to cutting-edge discussions, expert insights, and actionable strategies to stay ahead in the fast-evolving automotive design world.

Register below: