Dacia design boss David Durand shares his personal approach to design in this exclusive Car Design Review X interview
When we started the Manifesto concept it was not at all about a Dakar race vehicle, the goal was to speak about our new brand values – ‘robust outdoor’, ‘eco smart’ – it was a really free exercise. We opened the project up to all of our Dacia designers as a way to motivate the team and let them express what they had in mind. We were surprised by the response and happy to see the first drawings, some with no windscreen or doors, interesting ideas.
When Group CEO Luca de Meo arrived in 2020 he wanted designers grouped by brand and it does help to create a little family. It was an interesting exercise before to design an Alpine and then a Renault and a Dacia, but I think if we really want to have stronger brands, having a team which is dedicated to one brand and thinking within that atmosphere, creates results that are even more convincing.
We have almost 80 people in the Dacia team, 35 in Romania and the rest in France. COVID accelerated those teams being able to…
Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.
An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.
Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.
Gain full access to cardesignnews.com subscribe today
ALREADY SUBSCRIBED - Individual, Studio, Student or School
You now need to register your details and sign-in for full access to cardesignnews.com
Volvo’s Lisa Reeves shares her personal approach to design in this exclusive Car Design Review X interview
Read on for the main talking points from Car Design News’ panel discussion held during the Salone del Mobile
Mazda has revealed its new CX-80 flagship with luxury and design in every detail. Car Design News visited Mazda’s European design centre to take a look
