Car Design Review X: Gorden Wagener

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Mercedes design boss Gorden Wagener shares his personal approach to design in this exclusive Car Design Review X interview   

What makes the difference between mainstream and luxury design? Icons. And arguably we have the greatest number of icons among all carmakers: the S-Class, SL and G-Class are just a few examples. And this year we revealed the recreation of another icon in the concept One-Eleven.

The One-Eleven stands for ‘super simplicity’, with a single arch from the front to the rear, but an incredibly sensual treatment of the front and rear fenders. Of course, it references the C111, which itself was strongly influenced by the 300 SL. And I want to point out that we are the only brand that makes true ‘gull-wing’ doors, instead of scissor doors or similar solutions. 

To me, they look like the wings of an angel. It’s worth taking a…

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