Mahindra goes bold with Thar.e concept

Mahindra THARe prototype with CDN_0804

Car Design News got an early preview of the Mahindra Thar.e concept last month

Mahindra has revealed a daring new concept car that is as playful as it is imposing – almost like Megatron after a couple of pints. The Thar.e is a stout off-roader in the truest sense, with huge wheel arches, jacked-up ride height and design cues of the 1980s MM 540, all wrapped up in an ultra-modern package.

Mahindra THARe prototype with CDN_0804

The Mahindra Thar.e prototype in the M.A.D.E paddock, 1 July 2023 

The concept was revealed in Cape Town, South Africa earlier this week but CDN got an early look at the start of July while in prototype form. Although this was not quite the finished product – no interior and rolling on casters – the design story was crystal clear. Chatting to the team behind the project at the MADE studio, it was obvious that they had fun putting this together – a massive divergence from the industry norm and something that, for many of the designers, took them back to their childhood.

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