Mazda's inspiring design story with the new CX-80


Mazda has revealed its new CX-80 flagship with luxury and design in every detail. Car Design News visited Mazda’s European design centre to take a look

Mazda has revealed its new flagship SUV, the CX-80. With it comes a new chapter of design that further elevates the Japanese marque into the kind of premium territory dominated by the likes of Audi, BMW, Jaguar, Mercedes-Benz and Volvo. It’s all about purity of form while demonstrating all the characteristics of Mazda’s design philosophy, Kodo.

The first to display the brand’s Kodo design language was the CX-5 SUV in 2010. At the time Mazda’s range was dominated by hatchbacks, saloons and estates as well as the much loved MX-5. The Mazda 3 was its top seller in that year, but recently the CX-5 SUV has topped its sales figures.

Mazda CX-80 and Mark Smyth7M7716

Mazda’s Bahram Partaw (left) with Mark Smyth and the CX-80 

Capitalising on the success of the CX-5. Mazda introduced the CX-60, but in the CX-80 it really moves upmarket while also increasing in size with space for up to seven occupants.

Bahram Partaw is lead designer at Mazda Europe and at a preview of the model at the company’s design centre near Frankfurt, he told CDN that the new model exudes a “graceful toughness.” We aren’t sure who came up with that, the design team or the marketing team, but it’s immediately clear that there is an elegance about it that eclipses anything currently being created by rivals like Jaguar or Mercedes-Benz. 

The front features a…

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.


An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.


Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to

here