Tata UX lead talks design gimmicks and longevity

The Tata Avinya Concept was unveiled in 2022 and featured in Interior Motives magazine 2

From ChatGPT to smart surfaces, Michael Nash talks to Tata’s Agnete Linikaite about the development of UX and trending interior design ideas

Agnete Linikaite grew up in Lithuania, where she was encouraged by her art teacher to pursue a love for drawing and creating. At 12 years old, she became fascinated with digital design, spending hours on Photoshop making illustrations and 3D models. She enrolled at Vilnius Academy of Arts, and afterwards moved to the UK to study industrial design at De Montfort University while simultaneously gaining work experience at JLR.

On completing her studies, she joined Jaguar as a human machine interface (HMI) designer before becoming part of the advanced interior design team, where she worked on concepts for several years. Agnete is now a senior UI/UX designer at Tata Motors. Her team focuses on…

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