Lincoln’s ArtCenter project goes beyond cars

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Four digital concepts for the future of the American luxury brand Lincoln come from across disciplines and focus on the storytelling

The recent collaboration between Lincoln and ArtCenter College of Design isn’t your typical student project. When challenging four teams to come up with a vision for the Lincoln brand in the year 2040, the focus went beyond the car – and even car designers.

“We wanted to open up the course and solicit visual storytellers to see what these future vehicles would look like,” Jordan Meadows, global strategic design specialist for Lincoln, and assistant professor at ArtCenter, told Car Design News. “We had students from illustration, animation, as well as film to co-create and generate these future stories.”

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