IMG_2121.JPG

LA 2018: THAT Volvo Stand…

Volvo had a curious stand at the 2018 LA Auto Show, which rather than showcasing the latest cars on offer, was a little more mysterious

Published Modified

This morning as the doors opened, we made a beeline for the Volvo stand, knowing it would be very crowded around Press Conference time. There we saw what renderings had noted at…a stand with no cars.

img_2112

Instead, Volvo has described several scenarios for the future of the car: Volvo Care, the subscription service; car sharing; a Google partnership, and an app experience. It’s Volvo as a lifestyle, not just a car.

img_2111

We met our colleague, Volvo Brand Director (and former CDN Editor), Owen Ready, who walked us through the exhibit and shared a secret with us… the cars will be back tomorrow..

Powered by Labrador CMS