‘Fight or flight’: the human science of perceived quality There is a reason why products resonate with consumers in a certain way, and Alina Braun has dedicated a large portion of her career to understanding that in more detail. Today, Braun is applying that knowledge in the world of car design Freddie Holmes
Key takeaways: perceived quality in car design Read on for the key takeaways from CDN’s recent livestream on perceived quality Freddie Holmes
Perceived quality: a bridge between function and desire Experienced perceived quality specialist Kyungmin Lee explains how carmakers stand to gain from giving PQ a platform within the group Freddie Holmes
January focus: perceived quality This January Car Design News will be placing perceived quality under the spotlight Car Design News
The mysterious role of perceived quality in car design The science of perceived quality ensures a product materialises as intended Freddie Holmes
Technicon Design on the “rewarding nature” of perceived quality in car design Technicon Design has established itself as an expert in the world of perceived quality, an element of automotive design that should be given greater care Car Design News
