Tag: perceived quality

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‘Fight or flight’: the human science of perceived quality

‘Fight or flight’: the human science of perceived quality

There is a reason why products resonate with consumers in a certain way, and Alina Braun has dedicated a large portion of her career to understanding that in more detail. Today, Braun is applying that knowledge in the world of car design

Key takeaways: perceived quality in car design

Key takeaways: perceived quality in car design

Read on for the key takeaways from CDN’s recent livestream on perceived quality

Perceived quality: a bridge between function and desire

Perceived quality: a bridge between function and desire

Experienced perceived quality specialist Kyungmin Lee explains how carmakers stand to gain from giving PQ a platform within the group

January focus: perceived quality

January focus: perceived quality

This January Car Design News will be placing perceived quality under the spotlight

Car Design News

The mysterious role of perceived quality in car design

The mysterious role of perceived quality in car design

The science of perceived quality ensures a product materialises as intended

Technicon Design on the “rewarding nature” of perceived quality in car design

Technicon Design on the “rewarding nature” of perceived quality in car design

Technicon Design has established itself as an expert in the world of perceived quality, an element of automotive design that should be given greater care

Car Design News