Tag: the designers

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The Designers Pt 18: Gilles Vidal, Peugeot

“We need to make sacrifices in the way we design things where you can’t see it, and really emphasise what the client can see”

Guy Bird

The Designers Pt 16: Michael Robinson, ED Design

“My feeling was, don’t get mad, get even…”

Guy Bird

The Designers Pt 14: Richard Chung, Yanfeng

“It was a merger of two winners to create the biggest interiors company in the world”

Guy Bird

The Designers Pt 11: Gerry McGovern, Land Rover

“When I started out all I wanted to do was draw cars, but you get more respect from the business if you understand the bigger picture”

Guy Bird

The Designers Pt 9: Lea Thomas Smith, Lear

“Whatever we come up with as a design, we have the ability to get produced”

Guy Bird

The Designers Pt 5: Pratap Bose, Tata

Tata’s head of design talks us through the challenges facing car design in the coming years

Ryan Borroff

The Designers Pt2: David Wilkie, CNH Industrial

Talking through the unique challenges of truck and tractor design with CNH’s design director

Guy Bird

The Designers Pt1: Gorden Wagener, Daimler

Mercedes’ VP of design on embracing digital thinking, working as a team and how design is essential in shaping the success of a brand

Guy Bird

The Designers Pt12 – Ryuzo Kubo, Lear

Lear’s chief seating designer speaks about creating high-quality products for ever-more aggressive interiors

Guy Bird

The Designers Pt11 – Thomas Ingenlath, Volvo

Volvo’s VP of design discusses his future plans, and blending concept and production car design like never before

Guy Bird

The Designers Pt9 – Chris Svensson, Ford

Ford’s director of US design speaks about how the internet has led to a converge of global tastes

Guy Bird

The Designers Pt8 – Lou Tik, JAC

JAC’s design director on how future car design means working with non-car firms to create outstanding HMI

Euan Sey

The Designers Pt7 – Brian Lee, Hyundai

Hyundai’s senior design VP speaks on future brand strategy and thinking globally

Owen Ready

The Designers Pt6 – Ralph Gilles, FCA

FCA’s design VP talks product strategy and what it takes to recruit the best talent

Guy Bird

The Designers Pt2 – Mark Adams, General Motors

Mark Adams, VP of design at GM Europe, talks us through his design philosophy for Europe, and how this will evolve as a host of new products come to market over the next few years.

Guy Bird