Car Design Dialogues North America: Future of HMI

Experts from General Motors, BMW and Rivian explored the thorny subject of Human Machine Interface design

A key theme of Car Design Dialogues was the evolution of the human-machine interface (HMI). In a panel discussion with expert designers from BMW, GM and Rivian, Doug Wolff of Epic Games suggested that emotional connection between car and driver has shifted into the virtual realm. “For a long time, the feeling you could evoke with the car was purely from the physical build of it – either with its looks, the materials, or the way the car drove,” he said.

“But increasingly now, we’re seeing that the software or non-physical build is changing the way in which the customer feels about the vehicle. It’s really interesting to see that shift.”

Speakers:

David Leister, UI Design Lead, BMW

Doug Wolff, Business Development Manager, Epic Games

Joe Andresen, Technical Product Manager, HMI, Epic Games

Matt Metropulos, Design director, digital experience

Rivian Scott Martin, Creative director, User Experience, General Motors

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