Car Design Dialogues North America: The Changing Landscape of Automotive Design with Autodesk
An expert panel, including Lucid’s VP of Design Derek Jenkins, examines the rapidly rising expectations of the automotive consumer and what designers can do to meet the challenges posed
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The automotive industry is facing the most fundamental disruption in the last century. Changes in customer demands, connected to disruptive technologies becoming available, are requiring anyone in the automotive industry to think differently and challenge the status quo.
Driven by this change, the design of the next generation of products in automotive and transportation will be even more critical to win the hearts of the customers.
“The expectations are very high on the consumer side in terms of what they expect from the vehicle and the user experience…connecting and data transfer, bluetooth – you name it,” said Derek Jenkins. “People are conditioned by the digital experiences in their lives and it puts a lot of pressure on car companies to bring the digital experience at least to that level. They are also expecting rapid change, which pushes car companies to do updates over the air. It is being driven by the consumer and it is up to us to step up and meet that demand.”
