Watch: Alcantara material weaves customisation with eco credentials
This film showcases the wide variety of applications for Alcantara, from fashion to cars, as well as its impact on the environment
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Costanza Viola and Carlo Ammirati of Alcantara provide an in-depth look at the different fields of application for the company’s product and its eco credentials.
“In the field of sustainability, we believe that transparency is absolutely key,” Ammirati says. “Our carbon footprint and status are certified by the relevant bodies… But there is a lot of misplaced talk about sustainability, and the market is rife with greenwashing. Organisations claim they are doing more for the environment than they actually are. Claims such as 100% sustainability are frequently used even if they are meaningless.”
Featuring:
- Costanza Viola, Corporate Communication Manager
- Carlo Ammirati, Sustainability Director – Research & Product Application Development Manager
Moderated by Christopher Ludwig, editor in chief, Ultima Media.
For more on-demand videos from Car Design Dialogues Europe and other video interviews, visit the broadcast page of the CDN website.
