Watch: SAIC Motor design review of the MG Cyberster concept
The MG Cyberster is SAIC’s answer to a market that is now crying out for something fun and powerful
A dream come true – Shao Jingfeng, vice president and global design director at SAIC Motor, jumps inside the MG Cyberster and reveals his long-awaited desire to drive a sports car that he has designed. Jingfeng unpacks the design rationale behind MG’s return to the world of sportscars at the keynote session of Car Design Dialogues Asia. Such a car, he explains, would not have been relevant for the Chinese consumer a few years back. But now, with a growing middle class and the right product, Jingfeng believes that customers will be more than willing to part with their hard-earned cash.
Jingfeng also confirms that MG will make the Cyberster, suggesting that the concept will be very close to the production version after having significant input from customers.
For more on-demand videos from Car Design Dialogues Europe and other video interviews, visit the broadcast page of the CDN website.