Watch: A deep dive into Pininfarina’s Teorema mobility concept


Legendary automotive styling house Pininfarina unveiled its new mobility concept, dubbed Teorema, at Car Design Dialogues Asia 2021. The design teams in Italy and China worked together in a virtual environment, aiming to recapture the feeling of “la dolce vita” from the 1950s and 60s

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Legendary Italian design firm Pininfarina unveiled its Teorema concept – a world exclusive for Car Design Dialogues. Designed entirely with digital tools in a virtual environment, this sharp concept is crammed full of sensors that process information in real-time to enhance the user journey, while the space inside is designed to be relaxing as well as social. It is a fully autonomous and fully electric concept, created with the aim of fostering a sense of community and harmony.

Following a short film, the design team at Pininfarina joined CDN’s editor-in-chief Christopher Ludwig to discuss the concept in greater detail. “There are so many innovative solutions that work together to create this harmonious vehicle,” explained Kevin Rice, chief creative officer, Pininfarina S.p.A. “There is one feature in particular that makes me smile – the inside of the front fin. It’s a little hard to see at first, but there are illuminated horizontal white strips that subtly suggest the exit of the air from the wheel area to improve the aerodynamic efficiency, but then they switch to the indicator function. It’s the attention to detail, even in an area that isn’t very visible, that does it for me.”


Giuseppe Bonollo, SVP Sales&Marketing, Pininfarina S.p.A.

Kevin Rice Chief Creative Officer, Pininfarina S.p.A.

Matteo Piguzzi, Head of Design, Pininfarina Shanghai

Simone Tassi, General Manager, Pininfarina Shanghai

Xavier Blanc Baudriller, Head of Experience & Industrial Design, Pininfarina S.p.A.

Moderator: Christopher Ludwig, Editor-in-Chief, Ultima Media

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