Watch: Team Fordzilla unpack the P1 virtual race car

Made for the world of gaming, the P1 is the first virtual race car to be designed in collaboration between a carmaker and the gaming community. Team Fordzilla takes us through this unique design process, which included Twitter polls and head-to-head races.

Amko Leenarts, design director at Ford of Europe, spoke about the rapid design development that took place over the course of just seven weeks, the challenges that came with working remotely, and some unusual processes that were used at certain stages of the design phase.

He referred to a series of Twitter polls that were carried out, where the gaming community were able to vote on their favourite designs for specific parts of the model. This, he said, was a way to bring the fans closer to the project and make them feel personally involved. “We are not just drawing a race car and dropping it in the game – we are on a journey!” Leenarts said.

Featuring:

• Amko Leenarts, Design Director Ford of Europe at Ford Europe
• Boris Ferko, Design Manager at Ford Europe
• Emmanuel Lubrani, TFZ Senior Manager at Ford Europe
• Jose Iglesias , TFZ-P1 Captain at Ford Europe
• Arturo Arino, Exterior Design at Ford Europe
• Nuala McHugh, Global Strategic Designer at Ford Europe
• Susan Michel, Colour and Material Design Manager at Ford Europe
• Robert Engelmann, Senior Interior Designer at Ford Europe

Moderated by Michael Nash, deputy editor, Car Design News.

For more on-demand videos from Car Design Dialogues Europe and other video interviews, visit the broadcast page of the CDN website.