Car Design Review 7: Dale Harrow, Royal College of Art

_DPS 1 - Dale Harrow HR

Dale Harrow of the Royal College of Art talks Tesla, design education, and the evolution of transport in the shadow of the Covid-19 pandemic

The industry has been a bit stagnant in the last few years but Tesla has really thrown a spanner in the works. The focus in the last ten years was so much more on building brands around platform strategies, that in a way the wider industry lost its ideas about innovation. It’s been doing excellent design work, but whether it’s been doing that and innovating at the same time is a different matter. Profits were coming in so it became an evolutionary design process. You have to protect the business while moving things along. But in some ways, it became very incestuous. The industry as a whole was looking inwards, not at the big changes happening externally. 

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