Car Design Review

Car Design Review 7: Mitja Borkert, Lamborghini

By 2020-10-13T14:45:00

Mitja B - w rear view of Sian 300dpi

Lamborghini’s head of design talks about voice control, electrification and going viral on social media

I want to close the circle back to the cars of Marcello Gandini who, with Bertone in the late 1960s and 70s, created the outstanding iconic DNA of Lamborghini, the so-called spaceships. Today, this ‘spaceship design’ keeps us young, relevant and visionary. We are never seen as classic, old school or something else. We are up to date and trendsetters. When you buy a Lamborghini you buy more than 55 years of iconic design, you buy style and you buy this kind of special Italian emotion, a piece of ‘Emilia Romagna pride’. You also buy something that is outstanding in a world that is becoming more and more regulated.

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