From the Car Design Review 4 yearbook: David Muyres on the changing approach to automotive interiors
We’re not so worried about consumers knowing our brand. We want the industry to know our brand – and that’s going very well. Yanfeng Global Automotive Interiors primarily focuses on instrument panels, door panels, floor consoles, overhead consoles, all the trim work, pillars and so forth, plus lighting and decorative materials. We’ve been making concepts for at least 20 years. The first one I remember was for the 1997 Frankfurt motor show.
First we create a directional 2D design and then share it with our top ten customers. Based on that feedback, we narrow it down and prioritise what goes into our fully-functional 3D show car. The XiM 17 concept – which stands for Experience in Motion – is kind of our core current tagline for the company. We have lots of experience in vehicles that move, and that helps us craft these new experiences which will be very important in the future.
The Yanfeng group actually has five different divisions. Yanfeng Global Automotive Interiors is the…
This content is available to subscribers only | Sign in
Unlock exclusive design knowledge, inspiration & connection.
Knowledge
Inspiration
Billed as $194 annually
Other currencies: £149 / €179 annually
Available to new subscribers only
Knowledge
Inspiration
Connection
Billed as $259 annually
Other currencies: £199 / €239 annually
Knowledge
Inspiration
Connection
Billed as $389 annually
Other currencies: £299 / €359 annually
Explore more subscription options.
For help with individual user subscriptions please contact:
Eric Ng
Eric.Ng@ultimamedia.com
For help with multi user subscriptions please contact:
Freya English
Freya.English@cardesignnews.com
From Car Design Review 6, comes our interview with GAC VP and head of design, Fan Zhang.
The illustrious career of a GM design legend, in his own words
The last of our interviews from CDR5 features Chang An’s design chief
