Car Design Review

CDR 4 Highlights: Helen Emsley, GMC & Buick

By 2017-07-10T13:33:00

0511 Cdn Day1 Open Smile

Learn how Helen Emsley runs things differently and why now is a pivotal time in Buick’s history

I run my studios slightly differently to other people. I ran my GMC studio in a certain way and since I came to Buick [September 2016] we are changing again. I am definitely not a micro-manager and I don’t just want my designers to do something that’s expected. I do bring cupcakes in, though. Designers like food.

The structure is broadly the same as before but I brought a couple of people over from GMC including Chris Hilts, who’s now director of interiors, and Bob Boniface, dir… 

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