CDR 4 highlights: Kris Tomasson, Nio

By 2017-07-17T15:52:00

CDN Kris Tomasson NIO 2

From the Car Design Review 4 yearbook: Inside a brave and adventurous start-up

“Creating an entirely new brand was tough, but probably the most rewarding project of my career.

“Designing our initial car – which will serve as our halo product – we knew it had to be representative of who we are as a brand from all aspects, from performance, through design, to how we approach and appeal to our customers in the future. It was done in a very start-up environment which was really rewarding. I was given a lot of freedom from the CEO to ‘just go do it’, which you don’t usually get in a traditional automotive carmaker environment.

CDN Kris Tomasson NIO

Kris Tomasson, VP design at NIO

“The key was…

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