From the Car Design Review 4 yearbook: the Spanish brand’s design director looks at where Seat is, and where it is heading
We are a young brand. We started to sell cars with a Seat face in 1984 so that was yesterday. We are pretty honest, and satisfied in what we have already achieved. Look at the Leon: it’s won every test everywhere, in Germany, England and Spain.
We have a car that has the best technology. It’s the first step in our new family of cars, the Ateca is the second step and the new Ibiza and Arona [Ibiza-based SUV] is the third. We have all this sorted out and will have a nice little range that will be complete by 2019.
In parallel to that, we are also starting with all-new cars which will answer the mega-trends – especially electrification. We will have probably a fully-electric car within the brand by 2020, a car that has…
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