From the Car Design Review 4 yearbook: how specialising in HMI could give ED the edge
“First of all, our specialisation now is the human machine interface”
In 1998 when I founded the ED Group we were really different to other companies. We started by supplying carmakers with electrical and electronic parts. This is very important to understand.
No other company, not only in Italy but around the world, started in this way because everybody else put their emphasis on the body, the interior trim, suspension, mechanics or something else. This is why the company remains after almost 20 years and continues to grow.
The world has changed. The HMI is one of the things we sell around the world to support new experiences inside the car.
In 2015 we…
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From Car Design Review 6, comes our interview with GAC VP and head of design, Fan Zhang.
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