Car Design Review

CDR4 highlights: James Hope, Chery

By 2017-08-22T07:59:00

CDN chery-design-shanghai-team

From the Car Design Review 4 yearbook: the Shanghai-based designer on the art of building a brand

“Many top brands today were certainly not on top 25 years ago when I started. Chery is growing and gaining recognition.

“As designers, our job is to predict the future, and students should consider not only the most established companies but ones that have high potential for future design recognition. Of course there are no guarantees, but Chery is now a global brand that sells in more than 65 countries worldwide, and 2016 has been a pivotal year for us.

“Following the successful implementation of our ‘Chery 2.0’ vehicle strategy, early 2016 saw the introduction of our Arrizo 5 sedan. The brand’s Tiggo 7 and Tiggo 3x [SUVs], launched at the Beijing auto show more recently, are also experiencing extremely encouraging initial sales results.

CDN Chery fv2030 concept -ext-sketch

A sketch of the FV2030 concept unveiled at the 2016 Beijing motor show

“All are helping to support record sales in the domestic Chinese car market for Chery in 2016, almost double the…

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