From the Car Design Review 4 yearbook: “The way I see my job is always to look at the big picture”
I’ve been with Kia ten years now. The Genesis brand is the fresh thing and is taking a lot of attention, but at the same time we must not forget that Hyundai and Kia are the main brands we need to keep developing. I think we have made really big steps at Hyundai and Kia, with many more car sales than before, design awards and whatnot.
When you replace cars like those it’s always a challenge because it’s like the second album in music, the difficult one. But on the other hand at least we have something to build on. We had nothing to build on until now. The Korean and Asian mentality in general is so ambitious. I think it’s a desire for newness. Life in Korea is changing so rapidly.
Hyundai [Motor Group] has some core values, and there’s one word it uses that for me is always important: that word is ‘caring’. It helps me in my design in many ways because it means caring for the customers, but also caring to…
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From Car Design Review 6, comes our interview with GAC VP and head of design, Fan Zhang.
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