Born identity: Cupra launches electric hot hatch

HERO Cupra Born exterior 1

The new Cupra Born aims to be fun to drive as well as environmentally friendly, but the design has a familiar feel to it

Cupra has unveiled its first 100% electric production car, called Born. Developed at the Seat design centre in Barcelona, the model follows on from the el Born concept that was first shown at the 2019 Geneva Motor Show, and isn’t too far off in terms of appearance. 

The small hatch shape is familiar, though less common nowadays with the SUV boom and general tendency towards larger cars. At the front, the Born takes its form from the low swinging sweep of the bonnet, with two lines extending from the A-pillars down to the inner corners of the headlamps. Two smaller ridges are positioned either side of the Cupra logo, and drawn the eye to the word ‘Cupra’ written in the shelf that connects the lamps. 

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