CES 2020: Mercedes-Benz releases the AVTR concept

Mercedes Vision AVTR

Mercedes-Benz aims to blur the lines between human and machine with its new Vision AVTR concept, shown at this year’s Consumer Electronics Show in Las Vegas in partnership with film director James Cameron, whose 2009 blockbuster Avatar gets a sequel next year

Mercedes-Benz aims to blur the lines between human and machine with its new Vision AVTR concept, shown at this year’s Consumer Electronics Show in Las Vegas in partnership with film director James Cameron, whose 2009 blockbuster Avatar gets a sequel next year.

“In creating a car inspired by the fantasy of a sci-fi film, we asked, how can a car merge perfectly with its driver and blend perfectly into its ecosystem? Eventually we wanted to create a car like a living organism,” says Mercedes design chief Gorden Wagener.

The glowing, door-less coupe slowly prowled across a darkened stage at the Park MGM following a keynote speech by Ola Källenius, Daimler’s chairman of the board and head of Mercedes-Benz. For a moment, it crept sideways like a crab before coming to rest, with dozens of rear flaps gently rising and falling like the hairs on the back of an animal’s back.

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