Concept Car of the Week: Buick Wildcat (1985)

Buick Wildcat 1985 69_466

In 1985, Buick unveiled the totally unexpected Wildcat concept, which broke radically with the brand’s stodgy image

Before the Specialty Equipment Manufacturers Association (SEMA) show in Las Vegas became the capital of obnoxious extravagance, car manufacturers and suppliers saw it as an opportunity to exhibit their latest innovations, giving the public an exciting insight into the future of automobiles. This is when, in 1985, Buick unveiled the totally unexpected Wildcat concept, which broke radically with the brand’s stodgy image.

Proportionally, the weight is placed forward, with a thin and low tail. David P. Rand, senior designer on the project, explains: “Whenever we can get [the executives] to come in and think it’s going the wrong way, think the front is where the back is, then we know we’ve succeeded.”

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