Cupra ups its game for the younger generation

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Cupra has revealed a trio of new models but it’s the Urban Rebel that shows a radical new design. Mark Smyth spoke with Cupra’s director of design, Jorge Diez

Cupra has come a long way since the days when it was a performance derivative of Seat. In 2018 it became a standalone brand and at its Unstoppable Impulse event in Terramar, Sitges in Spain, it revealed its vision for new models to 2025. Crucially this also includes being the lead on a brand new electric model for the Volkswagen Group in the form of the dramatic Cupra Urban Rebel based on the new MEB Small platform.

The new electrified models are the Tavascan and Terramar which show clear connections to existing Group models but with a Cupra take on design. Here Jorge Diez, director of design at Cupra, told Car Design News that there are clear signatures that differentiate the Cupra models.

“There are certain pillars that we follow like the triangle light signature that we have,” he says. “The triangle is something that we use in Cupra in many ways from the frontal design to the wheels with their six spokes with three marked in different colours to create a triangular look.”

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