First Sight: Tata Avinya concept heralds premium EV push

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The Avinya concept showcases Tata’s new EV-only platform, a move upmarket and a desire to sell in more international markets for the Indian industrial powerhouse

The Avinya concept signals Tata’s upmarket aspirations. To find out more about the concept’s catamaran inspiration, hidden features and 2025 production deadline, Car Design News jumped on a video link with Tata Motors’ head of design, Martin Uhlarik, soon after its official April 29th unveil. 

“We got the brief from management eight months ago to develop a design for a pure EV platform,” Uhlarik told CDN. “Tata is a leader in electrification in India but now we’re looking at where we go long-term, with no more compromise between ICE and EV.” The development of the concept was pretty quick as Uhlarik continued: “The design department came up with this theme in three weeks, I presented it to management and they loved it. Three months later we had a full-size model and now we have the working prototype.” 

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