Genesis produces another swanky design study with X Concept

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The new Genesis GT coupe show car puts imagination – and vast budget – on display

Genesis partied like it was 2019 in downtown Los Angeles last week with a flashy debut of its latest concept car, the X Concept grand touring coupe, which, true to the brand’s short history, flaunted the freedom of its design team and the staggering amount of money Hyundai continues to pump into its wannabe-luxury brand. 

The sleek coupe is yet another design study following other concepts such as the Essentia sports car and the Mint city car, both revealed at past New York International Auto Shows. In a day when many studios are cutting back on what they see to be extravagant expenses on show cars that won’t ever see production, Genesis continues to build fantastical examples of clearly European-inspired proportions and volume.

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