New sedan designed in California for the Chinese market employs classic Lincoln design cues as well as the OEMs new concept of ‘quiet flight’ to target a young, progressive crowd
New sedan designed in California for the Chinese market employs classic Lincoln design cues as well as the OEMs new concept of ‘quiet flight’ to target a young, progressive crowd
This year at Auto Shanghai Lincoln debuted the Zephyr Reflection, a sleek show car that previews a new sedan for the Chinese market. Aimed at young, affluent customers, the car builds on the brand themes of aviation and “quiet flight” in a package that melds luxury and technology for a new generation of drivers. “The brief was really to focus on the idea of love at first sight,” says Kemal Curic, head of Lincoln design, as we sit with him next to the clay model in Ford’s studio in Irvine, CA. “The way you sit inside and the first impression of the way it feels and everything else around it.”
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