Cars

Mercedes-Benz reveals new design DNA with Concept CLA-Class

By 2023-09-18T10:35:00

Large-43779-Mercedes-BenzConceptCLAClass

The Concept CLA-Class is the first EV built on Mercedes’ new architecture and debuts a fresh look for the brand’s forthcoming EVs

The next chapter for Mercedes-Benz design is here, and it begins with the Concept CLA-Class. Unveiled at this year’s IAA in Munich, the sporty five-seater coupe will be the first vehicle to use the company’s new MMA electric architecture, and also signals a new design approach for the three-pointed star. 

Gone are the soft, round silhouettes of the current EQ lineup in favour of more familiar, sensual proportions and surfacing. Head of exterior design Robert Lesnik, who spoke to us about this strategy last year in Paris, underscored that the design language of the current-generation EQs marked a transition period as the brand heads toward full electrification by 2030.

Large-43781-Mercedes-BenzConceptCLAClass

Concept CLA-Class sports typically clean body sides and a shark nose front end 

This content is available to subscribers only   |   Sign in

Get unlimited access to Car Design News

Unlock exclusive design knowledge, inspiration & connection.

Free Trial

Trial

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Access Interior Motives magazine in digital page turner format

30-days free

Then $16 per month for Essential subscription

Billed as $194 annually

Start free trial

Other currencies: £149 / €179 annually

Available to new subscribers only

Essential Plus

Essential

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Activate a 20% discount on the annual Car Design Review yearbook

Connection
  • Take part in subscriber only design challenges

$22 per month

Billed as $259 annually

Subscribe today

Other currencies: £199 / €239 annually

Premium

Premium-svg

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams
  • Access deeper insights with trend report whitepapers

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Receive 1x annual copy of the Car Design Review yearbook
  • Activate a 25% discount on additional Car Design Review books

Connection
  • Take part in subscriber only design challenges
  • Participate in subscriber only online workshops

$32 per month

Billed as $389 annually

Subscribe today

Other currencies: £299 / €359 annually
 

Explore more subscription options.

 


Need help?


For help with individual user subscriptions please contact:

Eric Ng
Eric.Ng@ultimamedia.com

For help with multi user subscriptions please contact:

Angela Yang
Angela.Yang@cardesignnews.com

 

Sign in   |   Forgotten password