Head of Mini design, Oliver Heilmer, tells Car Design News about the brand’s new design language: Charismatic Simplicity
Following the reveal of the Aceman concept some time back now, Mini has shared more insight into its upcoming design refresh. Dubbed ‘Charismatic Simplicity’, the new design language comes amid the introduction of a new, larger model to the Mini family.
Indeed, the Aceman was a preview of this new model – the brand’s first ever concept – and so part of the challenge was ensuring that “Mini feeling” remains intact as its physical proportions swell. But it’s not all about size, with new emphasis on lighting, a modern, minimalist interior and newly interpreted wheel designs.
Head of Mini design, Oliver Heilmer, describes…
Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.
An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.
Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.
Gain full access to cardesignnews.com subscribe today
ALREADY SUBSCRIBED - Individual, Studio, Student or School
You now need to register your details and sign-in for full access to cardesignnews.com
After sixty years, an iconic sports car had a quiet homecoming to the show where it all began
The storied Dodge Charger muscle car starts a new era as an all-electric with artificial sound and an ICE option
The juxtaposition of old and new at Geneva 2024 invited fresh considerations of luxury
