Cars

“My team is very free to explore” – Stephanie Petit, CMF head at Alpine

By 2025-06-26T10:40:00

45Alpine A360 2_CLOSEUP_EXTERIEURS_Ext_AlpineBleuVision_GTSBS1_Redeleswoosh

Car Design News speaks to Stephanie Petit about sustainable materials, 3D-printed finishes, and French craftsmanship – from leather traceability to illuminated triangles

At Alpine, the colour and trim team is steering the brand into new creative and sustainable territory, with a focus on innovation, performance, and French savoir-faire. That’s according to CMF head Stephanie Petit whose strategy is a convergence of cutting-edge technology and artisanal detail.

“In terms of strategy… we want to have some innovation,” Petit explains. “Based on the pillars that we have — lightness, performance and French savoir-faire.” That savoir-faire translates to intricate embellishments and elevated detailing, which Petit pushes her team to explore. “I want to push my team to work on many details and embellishments to have something very high level positioning.”

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