Porsche launches the Mission R Concept

Porsche Mission R Concept

The German marque unveiled the Mission R Concept at IAA Mobility in Munich – a project that suggests the brand will make a concerted push towards electrification 

Not all designers get to make racecars. But for Porsche, a brand with a long and storied history in motorsport, it’s an essential part of the business. Porsche CEO Oliver Blume calls the current 911 GT3 cup car “the lifeblood” of the brand, claiming that no other racecar has even been built in greater numbers. Porsche took another step toward innovation in racing this week at the IAA motorshow in Munich with the debut of the Mission R, an all-electric concept aimed at customer sports car racing.

The Mission R is based on a Boxster/Cayman platform, modified for an EV with a battery pack behind the seat. We caught up with exterior designer Emiel Burki at the show for a walkaround and to hear how designing for the racetrack differs from designing for the road.

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