Tata throws a Curvv ball into the Indian market

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Tata Motors is introducing the next stage of its Impact Design language with its Concept Curvv. Mark Smyth spoke with the design team that create it

Tata Motors is continuing to break into new segments in India, especially when it comes to electrified vehicles. Its electric range currently includes the Nexon and Tigor and now it has revealed its Concept Curvv, its first SUV with a coupe body style which the automaker says will go into production within the next two years.

Car Design News was given exclusive access to the design team ahead of the concept’s reveal and they say that the concept is 80-85% representative of the final production model, which fits into the compact SUV or crossover segment.

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